Kicking off 2025, there’s never been a better time to start a business on Amazon. With millions of shoppers and over 200 million Prime members across the globe, Amazon offers unmatched access to a thriving online marketplace. But with endless choices available, figuring out exactly what to sell can quickly become overwhelming. That’s where this guide comes in. Whether you’re just getting started or looking to grow an existing store, we’ll walk you through everything you need to confidently choose the right products and build a profitable brand. From spotting high-demand opportunities and analyzing market trends to sourcing from trustworthy suppliers and fine-tuning your product listings, we’ll show you how to set yourself up for long-term success. Along the way, you’ll get introduced to tools like Amazing Intelligence, which is designed to simplify research and help you make smarter, data-backed decisions. By the time you’re done, you’ll know what sells, why it sells, and how to turn those insights into a powerful Amazon business.
Introduction
As we move into 2025, the opportunity to build a thriving business on Amazon has never been more exciting and accessible. With over 200 million Prime members globally and billions of products sold yearly, Amazon continues to dominate the e-commerce landscape, offering entrepreneurs unparalleled access to a massive and diverse customer base. However, with so many options, figuring out what to sell on Amazon can be daunting.
In this guide, we'll break down the process of choosing the best products to sell on Amazon in 2025, giving you a complete roadmap to help you start—or expand—your Amazon business. Whether you're a first-time seller or a seasoned pro, selecting the right product is the cornerstone of success. From analyzing market demand to finding reliable suppliers, and optimizing your listings to navigating challenges, this step-by-step guide will cover everything you need to know.
We'll also introduce you to key tools like Amazing Intelligence, which can simplify your product research and help you make data-driven decisions that set you up for success. By the end of this article, you'll have a clear understanding of the current market trends, know how to pick profitable products and know how to access the resources needed to effectively sell on Amazon.
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Category: Sports & Outdoors |
Category: Baby Target Selling Price: $22.34 Average Reviews: 5,257 Average Review Rating: 4.42 Average Monthly Sales: $408,215 Target Monthly Gross Profit: $61,405 |
Category: Tools & Home Improvement Target Selling Price: $54.86 Average Reviews: 1,662 Average Review Rating: 4.36 Average Monthly Sales: $160,334 Target Monthly Gross Profit: $61,712 |
Contents for the Best Items to Sell on Amazon
Introduction
Why sell on Amazon?
Overview of the Amazon Marketplace
The Best-Selling Model: Branded e-commerce
How to choose a product to sell on Amazon
How to source a product – finding a good supplier
Top 10 product recommendations for 2025
Keyword research and Amazon ranking optimization
Concluding Remarks
Why sell on Amazon?
Amazon's accessibility is unmatched, now more than ever. It is because of this availability that Amazon has become one of the most profitable and rewarding ways to start and continue an online business. With millions of shoppers visiting the platform daily, Amazon provides a unique opportunity for entrepreneurs to reach a global audience.
So, as you embark on this journey, it's important to think about the products or types of products that resonate well with consumers and your target audience. Amazon's vast marketplace offers endless possibilities for you to reach and connect with your audience, regardless of whether you're selling [insert product] or game-changing [insert product], and your potential for success starts with the right selection of products.
Here, we will dive into a little more detail as to why Amazon specifically is a great starting point to build a sustainable business.
Global reach and massive customer base
Amazon boasts over 300 million active customers globally, with millions of transactions occurring every single day. This reach is massive, and comes with great advantages, mainly by providing sellers with an incomparable opportunity to connect with prospective buyers, regardless of their geographical location. Amazon allows you access to this sizable customer base without the burden of building your own infrastructure, storefront, or online store.
Trusted brand and built-in credibility
Amazon has garnered a reputable reputation over the years and is widely regarded as a trusted marketplace where consumers feel comfortable making purchases. Selling on Amazon allows you to benefit from this trust relationship. Prospective customers are more likely to purchase from Amazon listings because the platform has a well-established reputation that guarantees delivery, returns, and customer service. Thus, using the Amazon platform to sell products enhances your credibility as a seller.
Low barriers to entry
Starting a business on Amazon requires significantly lower upfront costs compared to a traditional retail business. There's no need to rent physical store space, hire staff, or maintain inventory, especially if you choose models such as dropshipping. With as little as a few hundred dollars, you can start listing products and building a business, making this kind of business model accessible to almost anyone.
Logistical ease with Fulfillment by Amazon (FBA)
Fulfillment by Amazon is one of the biggest perks that comes with selling on Amazon. FBA handles the logistics, such as storage, shipping, returns, and customer service. All that is required from you is to send your products to an Amazon fulfillment center, and Fulfillment by Amazon takes care of the rest. The system allows you to scale your business quickly and without the trouble of running your own warehouse function or dealing with logistical or shipping obstacles.
Opportunities for passive income
With the right product selection and marketing strategies, selling online can become a business that generates passive income. Many successful Amazon sellers have managed to automate their operations to the point where sales are occurring without any additional input, literally making sales while they sleep. Once your products have gone live and your listings are correctly optimized, the bulk of the work is complete, and you can generate revenue with minimal effort.
Diverse selling models
Amazon offers a variety of selling models, which provide flexibility based on your resources and your business goals. Whether you're interested in private labeling, wholesaling, dropshipping, or selling handmade goods, Amazon provides a platform that can accommodate different approaches to e-commerce. This versatility allows you to experiment with different strategies until you find what works best for you.
Continuous growth and innovation
Amazon is not just a marketplace; it's an ever-evolving platform, with new features, tools, and opportunities for sellers being introduced frequently. With services like Amazon Prime, one-click buying, and voice-activated shopping through Alexa, the platform continues to innovate, ensuring that sellers can reach even more customers in new ways. Selling online allows you to ride this wave of growth and innovation.
Why selling on Amazon is the perfect opportunity for entrepreneurs.
Selling online provides an excellent opportunity for anyone looking to enter the world of e-commerce. With low entry barriers, robust logistical support, and access to millions of buyers, Amazon enables entrepreneurs to build and scale successful businesses faster than ever before. If you're willing to put in the effort to find the right product and market it effectively, Amazon can be the foundation for a profitable and sustainable business.
Overview of the Amazon Marketplace
To succeed on Amazon, it's essential to understand the scope and dynamics of the marketplace. Amazon is not just an online store—it's an ecosystem that caters to diverse consumer needs and preferences. The platform offers numerous categories, and a variety of selling models, and serves a global audience with varying demographics. In this section, we'll explore the vastness of the Amazon marketplace and break down what you need to know to make informed decisions about what products to sell.
Statistics on product categories
Amazon's marketplace is split up into dozens of different product categories, with some being more lucrative than others. Here, we will take a look at the highest-performing categories.
Electronics
Amazon's electronics category consistently ranks amongst the highest in sales. This is because there is a high demand for products such as smart home devices, mobile accessories, and personal electronics. Popular sub-categories in electronics include headphones, phone chargers, and Bluetooth devices.
Home and Kitchen
This category appeals to a wide audience and has seen an uptick due to increased interest in home improvement and cooking. Items like air fryers, kitchen gadgets, and home decor have been top sellers. Popular sub-categories in Home and Kitchen are items such as kitchen utensils, storage solutions, and cleaning products.
Health and Wellness
Products in this category, including fitness gear, supplements, and wellness accessories, are surging as consumers increasingly focus on their health. Popular products in this category are items such as fitness trackers, yoga equipment, and health supplements.
Beauty and Personal Care
Amazon is steadily becoming a preferred platform for procuring beauty and self-care products, with products such as skin care, hair care, and cosmetics seeing a surge in demand.
Pet Supplies
Pet supplies are another high-demand category, with items such as pet food, pet toys, and grooming tools seeing a rise in demand, mainly attributed to the global increase in pet ownership.
Market trends
It is crucial to understand market trends to ensure that you select products that will sell well over time. Keeping a close eye on market trends reveals shifts in consumer preferences, which can help you stay ahead of the curve and plan your products accordingly.
Several trends can guide your product selection strategy, and we will unpack these below.
Eco-friendly and sustainable products
With rising environmental awareness, consumers are consistently choosing more and more products that are reusable, biodegradable, or sustainably sourced. Products such as bamboo toothbrushes, zero-waste products, and solar-powered gadgets are seeing a steady uptick, which is reflected in consumer trends.
Smart Home Devices
Smart technology is becoming steadily more integrated into our daily lives, and this is directly reflected in consumer trends. Smart home devices such as Wi-Fi plugs, home security cameras, and smart assistants integrating into smart homes are seeing an increase in demand.
Home Office Setup
With the rise of remote work, there has been a boom in home office products. Items such as ergonomic office furniture, standing desks, and laptop accessories have been trending, and as such, have resulted in a higher demand for items in this category.
Health and Fitness at Home
People are more focused on health and wellness than ever before, largely due to its emphasis on social media. Because of this, consumer trends have observed an upturn in products related to health in fitness, especially in products such as home gym sets, gym equipment, workout apparel, and other related products.
Subscription Boxes
Offering subscription-based products has become a trendy way to keep customers engaged. From monthly beauty boxes to curated snack packs, subscription services on Amazon are on the rise, and are an easy way to retain clients.
Customer Demographics
The Amazon marketplace caters to a wide range of customers, which means your product can potentially appeal to various segments of the population. Understanding the primary demographics for your product category will help you tailor your offerings. We will discuss some of these demographics below.
Age Groups
Different age groups shop for distinct categories. For example, younger consumers (18-34 years old) are more likely to purchase tech gadgets, fashion items, and health products, while older consumers (45+) are more likely to buy home improvement items, kitchenware, and pet supplies. Knowing which demographic you want to target with your product offering is invaluable to your product's sales performance and the success of your business.
Gender
Certain product categories are more gender specific. For example, beauty and skincare products are heavily purchased by women, while electronics and fitness equipment are popular among male shoppers. These parameters can help determine your target purchaser and ensure that your product is congruent with your target market.
Income Levels
Luxury products, such as high-end electronics, designer accessories, or premium home decor, cater to higher-income shoppers, while cost-effective solutions, like everyday household items and budget-friendly gadgets, appeal to the broader middle-class market. Knowing your target market's income levels will help greatly with tailoring a product that your target will want to purchase.
Geographical Location
Regional preferences vary, and certain products may perform better depending on location. For instance, eco-friendly products are more popular in countries with strong environmental movements, such as the US, Canada, and parts of Europe. Certain products may also not be viable in certain geographical locations, which is an important factor to consider when analyzing this indicator in determining your product's target market.
Analyze before you sell
The most important takeaway from this section is simple: analyze your target market before you sell. Amazon's diversity in its marketplace is both a blessing and a challenge.
On one hand, it offers sellers countless opportunities to find and market products; on the other hand, the vast selection can make it difficult to choose the right niche. Successful sellers invest time in understanding market trends, customer demographics, and sales data within their chosen categories. By doing so, they are better equipped to meet the needs of their target audience and increase the likelihood of their products performing well.
The evolution of selling on Amazon (2010 to now)
The world of e-commerce has drastically changed over the past decade, and Amazon has played a central role in that transformation. Understanding how it has evolved can help you appreciate the vast opportunities available today and highlight the best strategies for building a successful business on the platform. This section takes a look at Amazon's growth, changes in selling models, and why branded e-commerce has emerged as the best long-term strategy for success.
Amazon's growth and expansion
Since its inception as an online bookstore in 1995, Amazon has evolved into the largest e-commerce marketplace in the world. Over the last decade, the platform has expanded in ways that make it easier than ever for independent sellers to thrive.
Global reach
In 2010, Amazon operated in fewer markets and had a smaller global presence. Fast forward to 2025, and the platform now operates in over 20 countries, with customers in more than 180 countries. Sellers can tap into this massive international reach, offering their products to customers around the world with ease.
Increased product categories
In 2010, Amazon's product offerings were primarily focused on books, electronics, and household goods. Over the years, Amazon has expanded into new categories like fashion, food, healthcare, and even luxury items, giving sellers more opportunities to diversify and experiment with different product lines. Expanding product categories also gives rise to an expanded reach to more potential buyers, which extends the opportunities for creating a successful business – there is something for everyone.
Fulfillment innovations
Fulfillment by Amazon (FBA), which launched in 2006, has become a cornerstone of Amazon's seller program. Over time, Fulfillment by Amazon has improved its services, with faster delivery, expanded warehouse capacity, and additional fulfillment options like Seller Fulfilled Prime (SFP). These developments allow sellers to scale their businesses without worrying about the logistics of storage and shipping.
The growth of Amazon Prime
The introduction of Prime has changed the game for both consumers and sellers. Prime members, now numbering over 200 million, prioritize products eligible for fast, free shipping. Sellers who use Fulfillment by Amazon gain a competitive edge by tapping into this loyal customer base.
Selling models on Amazon
Over the years, Amazon has introduced multiple selling models, giving entrepreneurs a variety of ways to build their businesses. Let's explore some of the key selling models available today and highlight the most successful strategy in 2025.
Private label
Private labeling involves sourcing generic products from a manufacturer and branding them with your own label. The pros of this kind of selling model include full control over branding, the potential for high-profit margins, and the ability to create a unique brand identity. However, the cons of this type of model include a higher initial investment, a more strategic process of finding suppliers, and the requirement of a strong marketing base which increases your initial investment.
With the rise of tools like Amazon Brand Registry, private labeling has become increasingly popular. Sellers can protect their brands and listings from counterfeit products, ensuring that they stand out in the marketplace.
Dropshipping
Dropshipping involves selling products that you don't keep in stock yourself. Instead, when you receive an order, you purchase the item from a third-party supplier, who ships it directly to the customer.
The pros of this type of model include a low startup cost, no need for inventory management, and minimal risk. However, the cons include low-profit margins, reliance on third-party suppliers for timely shipping, and no control over the customer experience.
Although dropshipping remains popular for its ease of entry, it has become increasingly competitive. The model also faces scrutiny for long shipping times, which can hurt seller ratings.
Wholesale
Wholesale selling involves buying bulk quantities of well-known brands at a discount and reselling them at a markup on the platform. Pros of this kind of selling model include the usage of established brands which makes selling easier. Cons of this selling model include smaller profit margins, stiff competition, and difficulties securing supplier relationships.
Wholesale remains a viable option, especially for those who can establish strong relationships with manufacturers and distributors. However, sellers must navigate complex supply chains and manage inventory carefully.
Selling books
Amazon started as a bookstore, and the platform remains a popular destination for both new and used booksellers. The pros of selling books include a steady demand, especially for used or rare books, as well as low overhead costs. However, the cons include high competition, lower margins, and physical storage requirements, especially for used books.
Digital publishing and self-publishing through Amazon Kindle Direct Publishing (KDP) have grown in popularity, allowing authors and content creators to sell ebooks and paperbacks without the need for inventory.
Amazon apps and Audible
As part of its digital marketplace, Amazon allows sellers to offer apps and audiobooks through its Amazon Appstore and Audible platforms. Positives of this model include No physical inventory, passive income from digital sales, and global reach. However, drawbacks include technical expertise to develop apps, stiff competition, and challenges with marketing digital content.
Audiobooks and mobile apps are experiencing significant growth, particularly in niche markets like self-improvement, health, and business. Creating and selling digital content offers a scalable business model with high margins.
The best-selling model: Branded e-commerce
While there are multiple ways to sell on Amazon, branded e-commerce has emerged as the most sustainable and profitable strategy for long-term success. There are several reasons for this.
Building a unique identity
With branded e-commerce, sellers create a brand that stands out in the marketplace. This allows you to foster customer loyalty and recognition, setting yourself apart from generic, unbranded products.
Higher profit margins
Private label and branded products often come with higher profit margins, especially if you source from reliable suppliers. With full control over your pricing strategy, you can optimize profits.
Scalability
Branded e-commerce is more scalable compared to other models like dropshipping. By using Fulfillment by Amazon, you can handle large volumes of orders without worrying about the logistics of shipping and storage.
Future-proofing
As competition on Amazon continues to grow, sellers who invest in building their brand will be better positioned for long-term success. Amazon's tools like Brand Registry, A+ Content, and sponsored brand ads make it easier for branded products to gain visibility and credibility.
Evolution equals opportunity
The evolution of selling on Amazon from 2010 to today has created an abundance of opportunities for entrepreneurs. With multiple selling models available and the rise of branded e-commerce, sellers can now build profitable, scalable businesses in ways that were not possible a decade ago. As Amazon continues to innovate, those who stay ahead of market trends and choose the right selling model will thrive.
How to choose a product to sell on Amazon
Choosing the best item to sell online is one of the most critical decisions you'll make as an e-commerce entrepreneur. The success of your Amazon store depends largely on the quality of your product research and your ability to identify products that can generate sustainable profit. In this section, we'll dive deep into the key factors that should guide your product selection process. We'll also touch on how Amazing Intelligence and other tools can streamline this process, making it easier to identify winning products.
Product Selection Tools
Product selection tools, also known as Amazon Scraping Tools, are comprehensive solutions that are specifically designed to extract data from Amazon for market research purposes—they’re mostly used to identify profitable products, among other things.
Amazon scraping tools, such as Amazing Intelligence, help Amazon sellers evaluate the best items and products based on criteria such as marketing demand, profitability, and competition. By leveraging Amazing Intelligence, sellers can find the top 0.01% of products worth pursuing, make data-driven decisions, and avoid the common pitfalls associated with picking the wrong products.
Thanks to its AI-powered tools that have been designed by some of the best developers and e-commerce sellers in the world, Amazing Intelligence is capable of scraping and categorizing millions of e-commerce products quickly, allowing you to find the best products to sell. Not only that, but the software also comes with a keyword finder and keyword processor, run tracker, real-time rank checker, and niche opportunity analyzer, among other features.
Key Product Selection Criteria
In this section, we'll dive into the key product selection criteria that every Amazon seller should consider before launching a product. From analyzing search volumes and sales velocity to assessing competition and understanding the impact of product size and seasonality, this guide will help you make data-driven decisions. With the right tools and strategies, such as Amazing Intelligence and Amazon's Keyword Tool, you'll be well-equipped to choose products that offer both high demand and strong profitability.
Market demand
Before choosing a product, the first step is understanding the demand for that item. Products with high demand offer a greater chance of generating sales and profit. The first metric to analyze is search volume data, which is best analyzed with tools such as Amazon's Keyword Tool or Amazing Intelligence to identify the search volume for your chosen product. A high search volume indicates that people are actively looking for a particular product, which is knowledge that can be leveraged to tailor your product selection strategy.
Another metric that should be examined is sales velocity, which analyzes how frequently the product is sold. Tools like Amazing Intelligence can be used to track the number of units sold in specific product categories over a set period.
A final metric to use when analyzing market demand is Google Trends, which provides insight into whether your product is gaining or losing popularity among your target market, and how the interest in your product has changed over time.
Profitability
Selling a product with good demand is important, but profitability is the ultimate goal. If your profit margins are slim, even a high-demand product may not lead to long-term success. Understanding the cost structures and pricing strategies for your product will help you determine its profitability.
To start, calculate the cost to manufacture or source your product. This includes everything from raw materials to shipping fees. Then, factor in Amazon fees, especially FBA fees, referral fees, and the costs of storage for your product. To finish, look at your desired profit margin on your product, which should be at 30% after all costs have been accounted for (such as cost of goods sold and Amazon fees). Widening your profit margin ensures that your business remains profitable even if there are fluctuations in demand or pricing.
Competition analysis
Even if you've found a high-demand product, selling it profitably requires understanding your competition. If the market is saturated, breaking through to earn sales will be more difficult.
An important metric to assess is the number of sellers that are offering the same or similar products. If too many established sellers dominate the market, it could be challenging to enter.
Another important metric to analyze is brand strength. If you're competing against household brand names, it may be hard to build your own reputation. In this case, it might be beneficial to consider products that don't have dominant brands, allowing for easier entry.
It is also important to examine reviews. Products with thousands of reviews may indicate a saturated market. On the other hand, products with only a few reviews could suggest an opportunity to differentiate yourself with better customer service or quality.
Product size and weight
The size and weight of your product have a direct impact on shipping costs, fulfillment fees, and storage costs. Products that are bulky, heavy, or oversized can eat into your profits due to high FBA fees. In such cases, you can make use of Amazon's calculator to understand how much you'll pay for storing and shipping your product based on its size and weight. Products that are small, lightweight, and easy to ship typically carry lower Fulfillment by Amazon fees, making them more cost-effective to sell.
Seasonality
Some products experience a surge in demand during specific times of the year (e.g., Christmas decorations, summer sports gear), while others maintain consistent sales year-round. Both seasonal and evergreen products have their advantages, but understanding the difference is crucial when planning inventory and managing cash flow.
Seasonal products can yield high profits during peak seasons, but they often require careful planning to avoid overstock or understock situations. Examples include holiday decorations, outdoor summer gear, and winter apparel.
Conversely, evergreen products sell consistently throughout the year. Examples include kitchen gadgets, home improvement tools, and health supplements.
Leveraging Amazing Intelligence for Product Research
Amazing Intelligence is a powerful tool that simplifies the product research process by providing in-depth analytics on Amazon's product listings. Below are some ways you can make use of Amazing Intelligence to enhance your product selection strategy.
Product research dashboard
Amazing Intelligence allows you to view critical data like sales volume, revenue estimates, and historical performance for any product category or niche. This dashboard helps you identify trending products and those with consistent demand.
Competition analysis
Amazing Intelligence's competition analysis feature highlights key data points like the number of competitors, average reviews, and brand dominance in your selected niche. This makes it easier to identify less saturated markets.
Profitability projections
With Amazing Intelligence's profit calculation tools, you can input your cost structures and get a clear picture of your potential profit margins. The tool automatically calculates fees, shipping costs, and Amazon commissions, saving you time and helping you avoid costly mistakes.
Additional tips for choosing products
If you're passionate or knowledgeable about a product category, you'll have a natural advantage. Sellers who are enthusiastic about their niche tend to have better insights into what customers want and how to improve product offerings.
It is also important to look for products that solve specific problems or make life easier for customers. Products that offer unique solutions often experience higher demand, even in competitive markets.
Finally, consider your product's brandability. Choose products that you can easily brand or differentiate. Consider how you can improve or package the product in a way that will stand out from competitors. Offering a superior experience or added value can help justify a higher price and improve customer loyalty.
Choosing the right product is a combination of art and science. By following these guidelines—market demand, profitability, competition analysis, size and weight considerations, and seasonality—you can make data-driven decisions that lead to success on Amazon. Don't forget to leverage tools like Amazing Intelligence to gain a competitive edge in your product research.
How to source a product – finding a good supplier
Once you've chosen the best item to sell, the next critical step is finding a reliable supplier. The right supplier can make or break your Amazon business, as they directly impact the quality of your products, shipping times, and overall customer experience. In this section, we'll cover everything you need to know about sourcing a product, from finding a trustworthy supplier to ordering samples and inventory.
ASM A.I. Training on finding a supplier
ASM (Amazing Selling Machine) provides robust training on how to find reliable suppliers and ensure quality control. The ASM A.I. module for sourcing focuses on supplier research, vetting, and negotiating favorable terms for long-term success. By following the ASM A.I. guidelines, sellers can minimize the risk of receiving poor-quality products or unreliable service.
Some key elements of ASM's A.I. training on supplier sourcing include:
- Supplier Vetting - Identifying red flags in potential suppliers and selecting those with strong reputations and positive reviews.
- Sample Testing - How to effectively order and assess samples before committing to a bulk order.
- Inventory Planning - Using data to plan your initial orders and reorders based on demand projections.
Key strategies for finding a supplier
Sourcing from Alibaba
Alibaba is one of the most popular platforms for sourcing products from manufacturers, especially from China. It provides access to thousands of suppliers in almost every product category.
Start with searching for verified suppliers, by looking for suppliers that are 'Gold Suppliers' or have 'Verified' badges. These indicators can help you identify trustworthy manufacturers that have undergone background checks.
You can also request multiple quotes – don't settle for the first quote that you receive. Reach out to at least 5–10 suppliers for quotes and compare their pricing, shipping terms, and payment methods. This diversifies your choices and allows you to make the correct selection that is congruent with your business goals and profitability.
You can also make use of Trade Assurance, which is Alibaba's service that offers protection to buyers in case of order disputes or poor-quality products. Always work with suppliers that offer this protection, as it protects you and your business.
Global manufacturers
While Alibaba is a dominant player, there are other global platforms and networks where you can find suppliers, such as Global Sources, ThomasNet, and IndiaMart.
Global Sources is similar to Alibaba and is a platform that connects you to manufacturers, but it's known for having higher-quality suppliers due to its stricter vetting process.
ThomasNet is an ideal platform if you prefer sourcing from the U.S., as it connects you to domestic manufacturers. This is especially useful for sellers who want to avoid long shipping times or prefer supporting local businesses.
IndiaMart is a great option for those looking to diversify sourcing outside of China, IndiaMart is an excellent option, providing access to Indian manufacturers with competitive pricing.
Sourcing locally
Depending on your target market, it can be beneficial to source products locally. Domestic suppliers offer faster shipping, lower import taxes, and easier communication.
When sourcing from local suppliers, it is helpful to attend trade shows and network with local manufacturers. This provides you with the opportunity to meet suppliers in person and evaluate product samples firsthand. It also facilitates the building of relationships, which in turn can help you secure better deals or exclusive distribution rights over time.
Private label vs. wholesale suppliers
Private label means sourcing generic products that you can brand as your own. This gives you more control over packaging, design, and marketing, which can help differentiate your product from the competition. Private label suppliers will typically offer customization options for packaging and logos.
Wholesale suppliers, on the other hand, sell branded products in bulk at discounted rates. The key benefit of wholesale is that the products are already tested in the market, and you don't have to create a new brand. However, margins might be slimmer, and competition could be fierce.
Ordering samples
Before placing a large order, it's essential to test product samples. Here's how to approach sample testing effectively.
Order from multiple suppliers
To make an informed decision, order samples from several suppliers. This allows you to compare product quality, packaging, and shipping times.
Evaluate product quality
Pay close attention to the material quality, build, and functionality of the sample. Ask yourself if this product meets or exceeds the expectations of your target audience. Are there any flaws or inconsistencies? If the sample isn't perfect, communicate your concerns with the supplier before placing a bulk order.
Test durability
If you're selling a product that's expected to last, put it through its paces. For instance, if you're selling outdoor gear or kitchen appliances, stress-test the product to see how it holds up under frequent use.
Check branding and packaging
If you're opting for private labeling, evaluate the quality of the branding and packaging. This is a key differentiator on Amazon, as customers often make purchasing decisions based on how professional and attractive the packaging appears.
Ordering inventory
Here we will briefly discuss the best practices for placing your first inventory order.
Start small
For your first order, it's advisable to start with a smaller quantity to minimize risk. Based on your demand research, calculate how much inventory you will need for the first 30–60 days and avoid over-ordering until you've validated the product's performance on Amazon.
Negotiate terms
Before committing to a large order, negotiate terms with your supplier. You can often secure better pricing on bulk orders, but be sure to discuss payment terms, shipping methods, and lead times. Building a long-term relationship with your supplier can result in better deals over time.
Shipping methods
Depending on where your supplier is located, you may have various shipping options such as air shipping, sea freight, or courier services (like FedEx or DHL). Weighing up these options against their differing price points and lead times is beneficial to assess how you want to serve your customer base.
Use FBA (Fulfillment by Amazon)
Once you've sourced and ordered your product, Amazon can handle storage, packing, and shipping. By sending your products to Amazon's fulfillment centers, you also qualify for Prime shipping, which increases your chances of making sales. You can also make use of Amazon's inventory tools or third-party software like Amazing Intelligence to track your inventory in real-time and prevent stockouts or overstocking.
Sourcing tips for success
Communication is key
Develop strong communication with your supplier. Regular contact helps avoid misunderstandings about product specifications, pricing, and shipping details.
Don't rush
Sourcing is one of the most critical aspects of your business. Take your time to thoroughly vet suppliers, test samples, and negotiate terms before placing large orders.
Stay adaptable
Suppliers can change over time, or new, better suppliers may emerge. Always stay open to improving your supply chain, whether that means finding a more reliable supplier or negotiating better terms.
Consider backup suppliers
Having a backup supplier can protect you from disruptions, such as delays, shortages, or quality issues. Establish relationships with at least two suppliers to minimize risk.
Effective sourcing for long-term success
Finding the right supplier involves patience, research, and effective communication. By following the steps outlined here—whether sourcing from Alibaba, local suppliers, or private label manufacturers—you'll be able to secure a reliable partner for your Amazon business. Remember to always test samples, negotiate the best terms, and maintain a strong relationship with your supplier to ensure a steady flow of high-quality inventory.
Top 10 product recommendations for 2025
With countless products available in the Amazon marketplace, deciding what to sell can be overwhelming. Identifying profitable products involves analyzing market trends, customer needs, and competition. In this section, we've curated a list of the 10 best product categories, using criteria like growing demand, profitability, and market potential. These categories are ripe for new sellers looking to tap into emerging trends or evergreen markets.
Why these products?
We considered various key factors in determining the best items to sell. We will break these down below:
Market demand
We focused on products with growing or stable demand, ensuring steady sales potential throughout the year.
Profit margins
Here, we considered products with good profit margins, considering production costs, shipping fees, and Amazon FBA fees.
Competition level
We aimed for products with moderate competition, allowing new sellers to break into the market without being overwhelmed by established brands.
Product size and weight
Lighter, smaller products tend to have lower shipping costs and are ideal for Fulfillment by Amazon (FBA).
Evergreen vs. seasonal
A mix of evergreen products (steady sales year-round) and seasonal products (high demand at specific times) was included, which creates a good balance for demand.
Top 10 product categories for 2025
Health and wellness products
The health and wellness market has exploded in recent years, and this trend will likely continue. Consumers are more focused on maintaining a healthy lifestyle, and Amazon remains a top marketplace for purchasing health-related products.
Why Heath and Wellness? The global wellness industry is projected to grow, and Amazon customers are consistently searching for products that help with fitness, mental health, and physical well-being.
Examples of products in this category include supplements (such as vitamins and probiotics), fitness trackers (like smartwatches and heart rate monitors), and gym and workout equipment, such as yoga mats and resistance bands.
Health and wellness products present a high-profit potential. Supplements, in particular, offer high margins, while fitness accessories often come with low shipping costs, especially when sourced from reliable suppliers.
Eco-friendly and sustainable products
Consumers are becoming more eco-conscious, driving demand for products that reduce environmental impact. Eco-friendly and sustainable products are no longer niche but are moving into the mainstream market on Amazon.
This is a good choice because people are increasingly looking for alternatives to single-use plastics and products that align with their eco-values. There has been a steady shift toward more sustainable choices in the marketplace.
Examples of products in this category include reusable shopping bags, stainless steel straws, bamboo toothbrushes, and solar-powered gadgets.
The profit potential for these types of products is moderate. While some eco-friendly products can have thinner margins due to sourcing higher-quality materials, it has been found that consumers are willing to pay a premium for sustainability.
Home office equipment
Remote work and hybrid work arrangements are now commonplace, creating ongoing demand for home office supplies. People are investing in their home workspaces to ensure comfort, productivity, and efficiency.
This product type is a good choice because the demand for home office equipment remains strong post-pandemic as more companies adopt flexible work policies.
Examples of products in this category include ergonomic office furniture such as standing desks and office chairs, desk organization tools, and laptop and computer accessories.
Profit potential for these types of products is high. Larger ticket items like ergonomic chairs and desks can yield good profits, especially when branded effectively and sold as premium products.
Smart home devices
Smart home technology continues to advance, and consumers are integrating more smart devices into their living spaces for convenience, security, and energy efficiency.
We chose this product group because smart home products are seeing exponential growth as people seek easier control over their home environments through apps or voice assistants.
Examples of products in this category include smart plugs and lighting systems, home security systems, and voice-controlled assistants.
Profit potential for these types of products is high. Tech products often have higher price points and are in constant demand as consumers upgrade their devices or seek compatibility with other gadgets.
Pet accessories
Pet owners love pampering their pets, and pet accessories are a consistent bestseller on Amazon. From high-tech pet gadgets to sustainable toys, this category is perfect for sellers who want to cater to a growing and passionate customer base.
This product is a lucrative category choice because the pet care industry is booming, and many pet owners are willing to spend significant money on their pets, driving demand for innovative and high-quality pet accessories.
Examples of products in this category include automatic pet feeders, water fountains, pet cameras, and eco-friendly pet toys and grooming toys, which touch into other areas such as tech and eco-friendly products.
The profit potential for these types of products is high, with items like automatic feeders and pet cameras having higher margins, while eco-friendly toys cater to the growing green-conscious consumer market.
Baby products
Parents are always searching for products that are safe, practical, and beneficial for their children. The baby category is huge on Amazon, and products that emphasize organic materials and safety features are particularly popular.
This product group is great to home in on because there is a steady and consistent demand for baby essentials. Because of this, sellers have an opportunity to introduce innovative or eco-friendly products that differentiate from the competition.
Examples of products in this category include organic baby clothing, swaddles, blankets, diaper bags with added gadgets such as USB chargers, and baby monitors that work with apps.
The profit potential for these types of products is high, as baby products tend to have repeat customers because parents are constantly buying new items. Additionally, premium organic products can command higher prices, raising profitability potential.
Kitchen Gadgets
Consumers love innovative and time-saving kitchen gadgets that make cooking and food preparation easier. From air fryers to smart kitchen scales, this category has become a staple for both amateur chefs and busy households. Kitchen gadgets that are compact, multifunctional, or smart-tech enabled are in high demand, especially around the holiday season.
Examples of products in this category include air fryers and instant pots, smart kitchen scales, and food storage systems.
Profit potential also remains high in this category, as people continue to cook more at home, especially post-pandemic. Because of this, kitchen gadgets with useful and multifunctional features are in high demand.
Outdoor and fitness gear
With people prioritizing fitness and outdoor activities, there's a growing demand for fitness-related products and outdoor gear. Consumers are investing in their health by purchasing home workout equipment or gear for outdoor adventures. Consumers are constantly looking for new fitness gear or outdoor equipment to improve their workout routines or prepare for camping, hiking, or sports activities.
Examples include gym equipment such as kettlebells, camping gear, and outdoor apparel.
The profit potential is high for this category as well. This is because outdoor gear and fitness equipment, particularly niche or premium items, often come with higher profit margins, and the fitness trend shows no signs of slowing down.
DIY and Craft Supplies
The DIY and craft movement has seen significant growth, particularly as more people stay home and engage in creative hobbies. From knitting and embroidery to 3D printing, craft supplies are booming on Amazon. Consumers are investing in tools and kits to fuel their creative hobbies, and the wide variety of DIY categories ensures constant demand.
Examples include DIY craft kits, sewing supplies, and 3D printing supplies and accessories.
The profit potential for this category of products is moderate. DIY and craft supplies often have low shipping costs due to their lightweight nature. Craft kits can also be bundled for higher profits.
Niche Hobby Products
Niche hobby products cater to enthusiasts of specific hobbies, from board games to model building. These niche markets often have passionate customer bases willing to spend more on high-quality or rare items. Niche hobbyists are loyal customers, and while the overall market may be smaller, it often leads to less competition and more opportunities for differentiation.
Examples of products in this category include model-building kits, board games and RPGs, and musical instruments and related equipment.
Profit potential for these types of products is moderate to high. Enthusiastic products often sell at higher price points, especially when targeted toward serious hobbyists who seek quality and authenticity.
Unlocking success with trending products
By focusing on these product types, you position yourself to take advantage of growing trends and consistent customer demand on Amazon. Whether you choose health and wellness products, eco-friendly items, or niche hobby accessories, thorough research, and smart marketing can propel your business to success.
Keyword research and Amazon ranking optimization
Once you've selected the best items to sell, your next critical task is making sure customers can find them. Keyword research and listing optimization are essential components of your Amazon selling strategy. Optimizing your product listings not only helps you rank higher in Amazon's search results, but it also increases the chances of converting clicks into sales. In this section, we'll explore the steps to research the best keywords and optimize your product listings to drive more traffic and sales.
Finding the right keywords
Keywords are the words and phrases that potential customers type into Amazon's search bar when looking for a product. Having the right keywords in your product listings ensures that your products show up in search results.
Use keyword research tools
Leverage specialized tools to identify high-traffic keywords relevant to your product. These tools provide insights into search volume, competition level, and keyword relevance.
Amazon's keyword tool
Amazon provides sellers with a keyword tool to help find trending and relevant keywords.
Amazing Intelligence
Amazing Intelligence is a powerful tool that helps Amazon sellers with keyword research, allowing them to find high-converting keywords with low competition.
Google Keyword Planner
Although primarily designed for Google, this tool can offer valuable insight into keywords that are trending across the web and might be relevant to your product.
Research competitors' listings
Study the top-selling products in your niche to see what keywords they're using in their titles, bullet points, and descriptions. This can give you an idea of which keywords are driving traffic and conversions for similar products.
Focus on long-tail keywords
Long-tail keywords (three or more words) are less competitive and more specific. For example, instead of using "yoga mat" as your main keyword, you might use "eco-friendly non-slip yoga mat." These specific phrases will help you reach a more targeted audience and are often easier to rank for.
Include relevant product attributes
Use keywords that highlight specific features of your product, such as color, size, material, and usage. These descriptors help your product appear in search results when customers are searching for specific features.
Optimizing product listings
Once you have your keywords, the next step is to strategically place them in your product listing to maximize visibility and conversions. Amazon gives you several opportunities to include keywords in various parts of your listing, which we will discuss below.
Product Title
Your title is the most important part of your listing for SEO (Search Engine Optimization). Amazon's algorithm heavily weighs keywords in the title. It is important to make your title concise, descriptive, and keyword-rich. Include the most important keywords at the beginning, followed by secondary keywords or product details.
Bullet points
The bullet points provide a quick overview of the key features of your product. They should be clear, compelling, and contain important keywords. Focus on benefits, not just features. For example, instead of saying, "Made of durable material," you might say, "Made of durable material for long-lasting use during intense workouts." Include keywords naturally, without keyword stuffing, to maintain readability and flow.
Product Description
This section allows you to provide more detailed information about your product and use additional keywords. Ensure the description flows well and answers common questions customers may have. Paint a vivid picture of how the product benefits the customer, appealing to both emotions and practicality.
Backend keywords
Amazon provides a hidden section in Seller Central called "Search Terms," where you can add backend keywords. These aren't visible to customers but help your product rank for additional keywords.
Include synonyms, alternate spellings, and other relevant terms that you couldn't fit into your title or bullet points. For example, if you're selling a "yoga mat," your backend keywords might include "exercise mat,” "workout mat," or "fitness mat."
Images
While images don't directly influence keyword ranking, they play a significant role in conversions. Ensure your images are high-quality, show different angles, and demonstrate the product in use. You can use infographics to highlight key features or benefits visually.
Leveraging customer reviews
Customer reviews play an important role in your Amazon SEO and overall sales success. Positive reviews help build trust and credibility, while a higher number of reviews can improve your product's ranking. Here, we will discuss how to leverage reviews.
Encourage customers to leave reviews
Send follow-up emails after purchase (if allowed by Amazon) to ask customers for feedback or to leave a review. You can also make use of Amazon's "Request a Review" button within Seller Central, which prompts buyers to review their purchase without violating Amazon's review policies.
Address negative feedback
Respond professionally and promptly to negative reviews. Offering solutions or addressing customer concerns can help mitigate damage and show potential customers that you care about their satisfaction. If appropriate, reach out to the customer to resolve the issue, and they may remove or revise their negative review.
Incorporate reviews into listings
Highlight positive reviews or customer testimonials in your product descriptions or bullet points (if they comply with Amazon's guidelines). For example, "Loved by over 1,000 satisfied customers" or "Customers rave about the durability and grip of this yoga mat."
Maximizing keyword usage for optimal visibility
The ultimate goal of keyword research and listing optimization is to make sure your products are as visible as possible to potential customers. A well-optimized listing not only boosts your search rankings but also leads to more sales by clearly communicating the value of your product.
Concluding Remarks
Selling on Amazon offers immense potential for entrepreneurs, but achieving success requires careful planning, strategic execution, and continuous adaptation. By following the guidance provided in this article, you'll be equipped to choose the right products, optimize your listings, market effectively, and manage the common challenges that Amazon sellers face. Let's wrap up with some final tips, key takeaways, and resources to support your continued growth.
Building a successful Amazon business takes time, effort, and persistence. However, with the right strategy, tools, and mindset, the opportunities are vast. Start by carefully selecting the right products to sell, optimizing your listings, and effectively marketing your business both on and off Amazon. As you grow, continue refining your approach, leveraging technology, and learning from your experiences.
Remember, you don't have to navigate the Amazon ecosystem alone. Resources like Amazing.com, Amazing Intelligence, and the broader seller community are there to help you at every step of your journey.
What are the top items on Amazon?
The best products to sell on Amazon will likely include a mix of trending products and evergreen products. Categories such as personal care products, electronics, home goods, and fitness items are expected to dominate the Amazon bestsellers lists. Additionally, seasonal items that align with events like Amazon Prime Day could also prove to be profitable items to sell. To stay ahead, Amazon sellers should continually analyze market trends and consumer behavior.
How can I find the best products to sell on Amazon?
To find products that will perform well, utilize tools such as the Amazon Best Sellers page and Amazon Hot New Releases. These resources provide insights into what is currently popular among consumers. Additionally, consider leveraging keyword research tools to identify profitable products and trending items. Engaging with customer reviews can also help you understand consumer preferences, which is vital for selecting the right Amazon product.
What are the most profitable Amazon products?
Some of the most profitable items to sell on Amazon include electronics, home improvement tools, and health and wellness products. These categories often have a high demand and offer good margins. Items such as beauty and personal care products are also consistently among the best-selling products due to their recurring purchase nature. Analyzing Amazon seller reports and utilizing Fulfillment by Amazon can also enhance profitability.
What trends should I consider when selecting products to sell?
When selecting items to sell on Amazon, pay attention to emerging trends such as sustainability, health, and technology integration. Products that are eco-friendly or promote wellness are becoming increasingly popular. Additionally, look for trends in consumer behavior shifts, such as the rise of remote work, which may lead to increased demand for home office supplies and furniture. Staying informed on these trending products will aid in curating a successful Amazon store.
What are the top 10 best products to sell on Amazon?
The best products to sell on Amazon include a range of categories based on market trends and consumer demands. Some of the top-selling items are electronics accessories, eco-friendly products, home fitness equipment, beauty and personal care items, smart home devices, pet supplies, kitchen gadgets, educational toys, health supplements, and fashion accessories. Each of these products to sell on Amazon has demonstrated consistent demand and profitability.
How can I determine if a product is profitable to sell on Amazon?
To determine if a profitable product is suitable for your Amazon store, consider factors like competition, demand, and profitability margins. Use tools like Jungle Scout or Helium 10 to analyze Amazon best sellers lists and find the best-selling products. Additionally, check for trending products and evergreen products that maintain sales over time. Conduct keyword research to understand how often potential customers search for these products on the platform.
What are the benefits of using Amazon FBA for selling?
Using Amazon FBA (Fulfillment by Amazon) allows sellers to leverage Amazon's extensive logistics network. This includes storage, packaging, and shipping, which saves time and effort for the seller. Furthermore, Amazon Prime eligibility can enhance sales potential, as Prime members tend to purchase more. FBA also offers customer service and returns handling, making it easier for sellers to focus on finding products and marketing them effectively.
Which product types are trending?
Trending categories include health and wellness, sustainable products, home automation, and remote work essentials. Personal care products and beauty items have consistently been among the best-selling products on Amazon, while kitchen gadgets and home fitness equipment continue to attract buyers. Keeping an eye on Amazon's hot new releases can help identify emerging trends.
How do I effectively list products on Amazon?
To effectively list products on Amazon, ensure that your product titles are clear and include relevant keywords. Use high-quality images and provide detailed descriptions that highlight features and benefits. Incorporate bullet points for easy readability and include any relevant certifications or awards. Optimize your listings using keywords that potential buyers might use to search. Check this out for more information about How to Sell on Amazon.
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