Ecommerce Training + AI Software. Together.

Build An Ecommerce Brand You Own. We'll Show You Every Step.

Go from “I need a business idea” to a branded product selling on Amazon and your own Shopify store. Get the step-by-step training and AI-powered software in one membership, or build with Mike McClary and the Amazing team beside you.

Join The Membership · From $59/mo Explore Amazing Copilot

14 days to decide Cancel anytime

Amazing Selling Machine AI Edition training shown on desktop, laptop, tablet, and phone

“ASM literally changed our lives.”

Justin & Channing Dyson · ASM members

39,000+people trained to build ecommerce businesses

Loading…Live all-time US Amazon sales for Amazing members

We've Worked With

Sir Richard Branson
Daymond John
Robert Kiyosaki
Dave Asprey
Sara Blakely
John Mackey

In their own words

Why Members Chose A Step-By-Step System

I tried my own Shopify store with free YouTube videos and then I failed miserably. So then that's when I realized I needed to follow a course… the modules tell you everything you need to do.

Ana SilvaASM member

There was a lot of courses around at the time, but this one really caught my eye and it seemed to be the most professional and well put-together.

Tyrone OdioweiASM member

I've done other trainings before, and nothing was quite the ASM experience… [they] walk you through every single step that you need to succeed. But don't get confused. It's going to depend on you.

Sergio CruzASM member

Path 1 · Build at your own pace

The Amazing Membership

The training shows you how to build the business. The software helps you do the work. One membership, from $59 a month.

01 / The training

Amazing Selling Machine AI Edition

$5,000 value

Your complete brand-building roadmap. Our $5,000 flagship training brings 13 connected systems together to help you move from “I need a business idea” to a branded product selling through your Shopify store and Amazon, with AI woven throughout the process.

ASM AI Edition training displayed across desktop, tablet and phone.

Find the market before the productIdentify an audience worth serving, uncover what they already want, and turn real customer problems into product opportunities.
Validate before you investPressure-test demand, competition, costs, margins, policy risks, suppliers, samples, and shipping before placing a production order.
Build a product and brand customers can chooseUse customer insight and AI to differentiate the product, shape the offer, and create the name, identity, packaging, and brand foundation.
Create your owned ecommerce presenceBuild your domain, branded content, Shopify storefront, product pages, landing pages, fulfillment plan, and 3PL strategy.
Launch on Amazon and your own websiteSet up Amazon infrastructure, optimize listings, launch Meta and Amazon PPC campaigns, and learn how to evaluate what deserves more investment.
Put AI through the entire businessUse AI across research, differentiation, copy, photography, video, landing pages, listings, advertising, and analysis so you can accomplish more with fewer people.

02 / The software

Amazing Intelligence

Included

An AI-powered ecommerce team inside your computer. One connected toolkit covers the jobs a seller normally pieces together from half a dozen subscriptions.

Opportunity Analyzer showing Amazon product research data.

See the 10 jobs it covers

Product researcherFind products and niches worth investigating.Opportunity Finder · Detective · Chrome extension
Market analystStudy competitors, demand, and pricing.Reverse ASIN · Product Analyzer
Brand strategistShape your audience, positioning, and brand concepts.AI Business Builder · Brand Forge
CopywriterTurn product facts into benefits, bullets, and descriptions.Offer Builder · Amazon Listing Editor
Graphic designerGenerate brand, listing, and advertising imagery.Brand Forge · Offer Builder
Amazon SEO specialistResearch keywords, check indexing, track rank.Keyword Finder · Index Checker · Rank Tracker
DTC marketerTurn your product into a Shopify landing page.Shopify Landing Page Generator
Advertising creative teamGo from product details to Meta ad copy and images.Facebook Ad Generator
Financial analystSee what's left after costs and fees.Profit Calculator · Profit Dashboard
Operations assistantAutomate review requests, watch listings, track launches.Review Automation · Alerts · Launch Tracker

“What used to be hours and hours of research, can now be done in a matter of a few clicks.”

Rob Cassie · ASM member

Learn the strategy. Open the tool. Put it to work.

Studying product selection? Investigate real products with the Chrome extension. Working on your listing? Research the keywords shoppers use. Making sales? See what’s left in profit. The training and software belong together.

Put the training and tools to work. You have 14 days to decide.

$59 a month billed annually, or $99 month to month

If the self-guided membership isn’t right for you, request a refund within 14 days of purchase.

See Plans And Join

“The training is by far worth 10 times what they charge for it.”

Arie CohenASM member

Path 2 · Build With Us

Want A Team Beside You As You Build?

Amazing Copilot includes everything in the self-guided membership, then adds personal coaching, direct access to our team, AIDA, and private AI tools built to help you move from learning to doing.

Everything in the Amazing.com membership included

The Training. The Tools. And A Team In Your Corner.

Bring the business you want to build. We’ll help you work through the decisions, put the tools to work, and keep moving—from your first product idea to your next stage of growth.

Explore Joining Amazing Copilot

Mike McClary, your weekly live coach — **Work directly with Mike McClary & the Amazing team**Weekly live coaching. A small group. Your business at the center.

01 / Personal guidance

Bring Your Questions. Let’s Work Through Them.

Weekly live coaching with Mike & our team

Get help applying the program to your business. Bring the product you’re considering, the launch you’re planning, or the decision you’re stuck on.

Your private WhatsApp group

Stay connected with your coaching group between calls. Share what you’re working on and keep the conversation going.

Unlimited personal messaging

Ask our team your questions as they come up. You don’t have to save every question for the next live call.

02 / AIDA, anytime

It’s 11 P.M. You Have A Question. Let’s Get You Unstuck.

Your AI coach · Voice & text · Available 24/7

Talk it through with AIDA, or type your question. Get guidance through the program, work through what you’re learning, and find your next step—in any of 97 languages.

Live human coaching each week. AIDA between calls, whenever you need help.

AIDA on mobile, with voice and text conversations shown side by side.

03 / Your private AI toolkit

Now Let’s Build Something.

Custom-built tools available nowhere else. Included with Copilot to help you turn your strategy into a store, a page, an ad, and the images that bring your brand to life.

Example Shopify storefront created with our store-building tools.

Store builder

Your own Shopify store

Start with your product and brand direction, then use our AI store-building tools to shape the structure, pages, and merchandising for your Shopify storefront.

Move from a blank theme toward a professional store you can refine, publish, and continue improving as your brand grows.

Page builder

Custom landing pages

Turn your product, customer, and offer into a focused page strategy—with the sections, sales copy, and visual direction needed to make the page build-ready.

Create pages for your own store and campaigns without beginning every project with a blank screen.

Examples of Meta ad creatives made with the ad-building tools.

Ad creation

Meta ads creation automation

Move from product details to multiple ad concepts, angles, and creative directions built for Meta—then turn the strongest ideas into campaign-ready assets.

Explore more approaches faster, while keeping the message grounded in your product and customer.

Product imagery

AI Photo Studio

Transform your product imagery into polished studio shots and lifestyle scenes designed to help shoppers picture the product in their lives.

Create visual options for your storefront, landing pages, and advertising without organizing a new photo shoot for every idea.

Private toolkit

Mike’s private AI toolkit

Get custom Chrome extensions, ChatGPT and Claude plugins, AI skills, and access to a private GitHub repository. These include the personal tools Mike is building for himself, Matt Clark, other seven- and eight-figure sellers, and Amazing Copilot members.

Extensions add capabilities to your browser. Plugins and skills bring specialized workflows into your AI tools. The private repository is where you access the shared tools and instructions.

From inside the Copilot group

What members are telling us

Today's zoom call was much needed for me, Thank you all so very much. Definitely boost my energy up to keep moving forward! Truly grateful to be part of this amazing group!

MisookAmazing Copilot member

What I do shudder at is getting past that initial hump, you know, picking that first product then running with it! Yay thank you! I made it past that hump!!

RoseAmazing Copilot member

…you found the gold AND handed us the treasure map. That's next level!

KapilAmazing Copilot member

Learn It. Build It. With Us By Your Side.

Everything in the Amazing.com membership, weekly coaching, private group access, unlimited personal messaging, AIDA, and exclusive AI software—all in Amazing Copilot.

Explore Joining Amazing Copilot

Mike McClary speaking on stage — **Mike McClary**CEO, Amazing.com

A personal note from Mike

You Bring The Ambition. Let’s Help You Build.

I want you to have more room to build—and fewer things standing in your way.

Over the years, we’ve created flagship programs, held private workshops, and built software to help people turn their ideas into real businesses. What excites me most is what you’ll do with that knowledge.

Maybe you’re choosing your first product. Maybe you’re ready to reach more customers or take your business in a new direction. Wherever you’re starting, your next step should feel clearer.

Some of you want the training and tools to move forward independently. Others want us by your side. That’s why there are two ways to build with Amazing.

I can’t wait to see what you create.

Mike McClaryCEO, Amazing.com

Member stories

Real Members. Real Results.

Here are just a handful of real member experiences using training and software from Amazing.com.

Training

Two years after starting my business, I was able to leave my full-time job and become a full-time entrepreneur.

Devin DoroshASM member

Training

I swear I was barely breaking even for a year and thought so many times if I should just pull it and be done with it. After giving it time, building my reviews, working on my listing, NOT GIVING UP!!! It now all of a sudden has exploded as one of my top, most profitable products.

Katy KopstadASM member

Software

I'm not exactly great with tech stuff; software is usually not my friend, but Zoof has definitely become my friend. It makes product selection so much simpler and easier.

Ashley BrasherASM member

Training

I have been selling for just under 11 months now and have 6 products. My monthly revenue is $86K with an overall bottom line profit of $13K.

Paul NicollASM member

Software

It's a game changer for managing my Amazon and Shopify sales, providing detailed analytics all in one convenient spot. The launch tracker tool, in particular, has been invaluable in helping me make smart decisions for my business. The thought of going back to manual tracking or Excel spreadsheets seems unimaginable now!

Brian GibbsASM member

Training

Now several years later, I have a business that gives me the financial freedom to not only pay the bills, but more importantly to be a real partner to my husband and a role model to my kids.

Rebecca ScanlonASM member

Software

Zoof revolutionized my product search. It took days off from my search for product selection. Zoof gives me the commercial information and data that I need to make my business decisions.

Gary HorswellASM member

Training

Claimed my 25k badge, this one was just nagging me over and over for past two months. But kept trying to improve and increase profit, price adjustments, listing optimization… and I finally hit it.

Kyle CroneASM member

Software

Saved me many hours of product research, such as product sales, finding the right product to sell, seller research, and product trends.

Wayne HillsASM member

Member results vary and should not be considered a guarantee of financial success. Building a business involves risk and requires an investment of time, effort, and capital. Your results will depend on your individual circumstances, decisions, execution, and market conditions.

Zoof is the earlier name of the software that is now part of Amazing Intelligence.

How Would You Like To Build?

Move at your own pace

Amazing Membership

Amazing Selling Machine AI Edition and the Amazing Intelligence software, together.

From $59 a month. 14 days to decide.

See Plans And Join

With us by your side

Amazing Copilot

Everything in the membership, plus weekly live coaching, private messaging, AIDA, and exclusive AI tools.

The complete experience.

Explore Joining Amazing Copilot