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When we ask people interested in selling on Amazon how much they’d like to make in a year, a common answer is $10,000 per month. As you’d imagine, there are a wide range of answers from around $1,000 per month to $100,000 per month. $10,000 per month is the most common. I think this goal is popular because it’s a comfortable six-figure income for just about anyone. You can’t live lavishly, but you can live comfortably on $10,000 per month in income.

Amazon has changed a lot since I started selling on it in 2010. Sales were less than 10% compared to today. If you knew the right marketing strategies to rank and convert on Amazon, you could win with almost any product.

The cost for a Professional Amazon Seller Central account is $39.99 per month. Setting up an LLC can cost $400 to thousands of dollars. So, do you need an LLC to sell on Amazon?

I met a friend of a friend one time at a Sunday brunch here in Austin, TX. We started talking and I found out he sold $2 million per month on Amazon. He said he didn’t focus on branding at all and most of his products were completely unrelated to each other.

We get asked all the time how much inventory should I start with on Amazon? Our general recommendation is 300 to 500 units. Here’s why:

Billions of dollars have been raised from some of the biggest investors in the world to buy Amazon brands. Sales grew $100 billion last year alone on the massive Amazon platform. So how do you build your own “brand” to cash in on this opportunity?

Ecommerce experienced X years of growth in X months in 2020. While the pandemic accelerated the shift from brick-and-mortar to online retailer, this unstoppable trend has been going in the same direction for 20 years.

Before you make an investment, you want to know the total cost (risk) and possible return. So it’s smart to try to estimate the true cost to start a business on Amazon. The answer isn’t as simple as it would seem. But, let’s give it a try.