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Mels Terlouw

From gut feeling to customer preferences: Validate your product as an Amazon Seller

All currently existing unicorn businesses have one thing in common: They excel at understanding what their customer wants. Think of Google, Meta, Stripe, Airtable, Reddit, Shopify, and Netflix. These...

Mels Terlouw

The Amazon metrics: what most sellers don’t know, and how to use this to your advantage

CTR is one of the best-kept secrets of the mysterious Amazon algorithm. Where Amazon is willing to share data from sessions to conversion rates to BSR to click shares to conversion shares, there is...

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Mels Terlouw

From gut feeling to customer preferences: Validate your product as an Amazon Seller

The Amazon metrics: what most sellers don’t know, and how to use this to your advantage