Guide Contents:
- Amazon Listing Optimization (Part 1)
- Ranking on Amazon
- 5 Tips For Amazon Product Description Writing
- Try It Out For Yourself!
Amazon Listing Optimization (Part 1)
What’s the best way to get your products in front of as many people as possible? Ranking highly on Amazon!
Improving your Amazon product description writing will not only increase your sales, it’ll make your product more searchable on Amazon. In part 1 of our 5 part Amazon listing optimization series we’re going to show you how to write the best possible Amazon product description. This strategy involves a combination of knowing what SEO keywords to target and appealing to your ideal customer.
Ranking on Amazon
So if you want to rank on Amazon, then knowing some SEO basics, including how to write SEO content is critical. Ideally you should know the exact keywords you’re trying to target on Amazon. When it comes to standing out among all the other products, SEO is as much of a game changer on Amazon as it is on Google.
At the end of the day, people are browsing Amazon because they’re eager to make a purchase. If you can merge that customer’s readiness to buy a great product, with some basic SEO strategies, it’s a winning combination!
By finding the right keywords, using them in your product descriptions, and appealing to your customers wants you can gain an advantage over the competition and have the best chance of increasing your sales.
5 Tips For Amazon Product Description Writing
- Try to match your writing style to what will appeal to your ideal customer, taking into account their age, gender, attitudes, values, and beliefs.
- Start with a headline relating to the biggest problem your customer needs to solve, followed by a sub-headline that explains how your products solves that problem.
- List your product’s features but lead with how these features benefit your customer and why they should care about these benefits. Be concise and avoid unnecessary fluff.
- Remember to include your primary and secondary keywords, making sure that your coy still reads well. Do not keyword stuff!
- Use basic HTML formatting to create paragraphs and line breaks, and highlight the most important points with bold font.
Try It Out For Yourself!
If people are having a hard time finding your product on Amazon, obviously your sales are going to suffer. The ultimate secret to increasing your sales on Amazon is getting your products in front of as many buyers as possible, and Amazon product description writing is one of the first steps in that process.
Even though Amazon continues to grow, it’s still 100% possible for you to thrive as a seller on Amazon. So if you want to get to the font page of Amazon, and gain an advantage over the competition, you have to start optimizing your product listings. Once you successfully start to climb to the top of Amazon’s search rankings, and your sales gradually increase, you’ll inevitably stay on that front page of Amazon and reap the benefits for years to come! If you don’t already, follow us on Instagram for even more amazing Amazon FBA tips!
