Thousands of people use Amazon to sell products – and they should! Amazon is a trusted name and is one of, if not the, top online retailers. If you’ve been shying away from selling on Amazon because of the all the prep work involved, you are going to love this article!
As any great marketer will tell you, the best way to sell a product is to create a simple, low distraction, to-the-point landing page. Landing pages convert extremely well, especially when paired with online advertising—particularly Facebook ads, which are designed to bring traffic to your landing page.
The Facebook pixel, when “trained” clearly on what you offer and whom you are trying to reach, will become a traffic-building engine for you. There are many advantages to using Facebook ads, but some of the best results come from:
The pixel will allow you to do all of this, and more. But, in order to use the pixel as described, you usually need to have your own website with the ability to install the pixel code to it. You then need to install standard events to the specific pages where actions are taking place, or at the very least, to the page where the action you want happens (i.e., the page that confirms someone has entered an email address).
Luckily, this part does not need to be complicated! People love deals. People associate coupons with good deals. Offer people a coupon in exchange for their email address.
**SECRET BONUS TIP** consider posting your coupon on coupon sites – most people don’t do this, and coupon sites have thousands of visitors. Plus, they are fantastic for SEO juice, as coupon sites are almost always very high authority ranking sites!!
Again, this does not need to be complicated. Mailchimp is one of the largest, FREE, email marketing systems out there. You can get set up in seconds. You just want someplace to enter, store, and manage the email addresses you collect for later use. That way, even if they claim your coupon but choose not to use it, you have a way of reaching them again with other offers they might convert on.
PROBLEM:
What if you don’t have a website, or have a website but have no idea how to create a landing page or sales process? What if you don’t know how to best convince people to give their email address to you so you don’t lose them?
In order to find a simple solution, let’s look at a real life problem posted to me from one of my students.
SCENARIO:
The student was an FBA Amazon seller whose Facebook ads were not working well for him. He had no website or online presence, other than a Facebook business page. He was boosting posts through his Facebook business page, but getting very little results from them.
While the student was at least doing some things right by boosting posts, he was missing out on sales by missing some important techniques. Boosting posts is a great way to have posts seen and get engagement (likes, shares, etc.), but boosted posts do not allow for advanced targeting, retargeting, lookalike audience building, etc. and more options (like setting a conversion ad and specifying the conversion you are after). It basically does not allow the power of the pixel, which is how to best laser target and get Facebook to make your ads work amazingly for you.
Although there are advantages to the FBA process, as Amazon works hard to advertise and promote its products for you, the disadvantage is that the process is also the same for your competitors, so you cannot do much extra to stand out within Amazon itself.
A good way to stand out is to create your own brand through a website that you can bring people to. That means building out a website, consistently adding content to it, doing SEO, managing the site, ensuring website security, etc. It takes hours of work to build a website and have it ranking well so people can find it, but you can also install your pixel and standard event codes on your own website, and take advantage of the power of the Facebook pixel.
Do all of the above, and get set up quickly, using a tool/system such as *AMZPromoter. This online tool will help you build your very own professional looking landing page (even without your own website) that allows you to install your own pixel onto it. The landing page offers people a coupon (which people love) and they simply leave their email address to get it. The system helps you to connect your email capture form to your preferred email software, like Mailchimp. AMZPromoter is very straightforward and easy to use, inexpensive, and looks very professional. You can be set up in minutes. It’s an option that can save you time and get you better results than simply boosting posts that link to your product on Amazon. The system should help you get more leads and ultimately sales!
Once your pixel is set up, you can then practice using Facebook to create custom audiences, retargeting ads, engagement targeting, etc. and start scaling up your Facebook ads even more so that you can sell more products. Give it a try and let me know what you think!
*AMZPromoter is just one system we found that allows sellers to easily set up an effective Facebook ads sales system to increase sales on Amazon. There are other systems out there that do the same thing—please comment on your results if you decide to try out AMZPromoter or a similar tool!